With an eclectic view on life style, the clothing line, "the Wild Life" encourages creativity and promotes induvidualism through style, fashion and moderate prices. The concept is inspired by animals and nature, with an incorperation of textured fabrics, vegan fur and leathers. This line alludes to freedom of expression, utilizing a mixture of woven, knits and a variety of bright and neutral tones. The demographic targets women 25-37 years old, single or married, no children, lives in a large metropolitan area, with an income of $30,000-$80,000. The line captured customers with free spirits, maintains a simple lifestyle, loves animals, and will most likely spend more time in the area of art and fashion. The line targets women whose careers that are able to utilize creative control. This line's purpose is to leave customers having a fresh and new perspective on their lifestyle through apparel.